Service

Go-To-Market Strategy

Most GTM decks die in a drawer. I build a plan with targets and timelines, then lead the execution with you, for B2B and SaaS alike.

What a real GTM plan includes

A validated ICP, positioning and messaging, not a guess you wrote down once
The right markets and channels for your stage
An executable playbook: talk tracks, decision criteria, the outbound motion
A real forecast with milestones, not a hope

Strategy is not enough

I do not stop at the slide deck. I build the plan, then lead the execution with you, until you have pipeline, partners and first sales. From the high-level plan to the work in the field, I am there.

Including SaaS go-to-market

The same applies, sharpened, to software: positioning, the motion, the channel and the team built for the SaaS sale, including the long, technical, trust-based sale to enterprise, universities, research labs and pharma.

Across markets

North America, the EU, Eastern and Central Europe, and APAC. I have opened markets others wrote off, and I know the expensive mistakes before you make them.

Case study

Bacsoft

An Israeli IIoT company, backed by Japan's SUN Corp, that needed a real global go-to-market: strategy, a channel across continents, and complex public-sector deals. I owned all of it.

Built the global sales strategy and the distributor network worldwide
Ran direct B2B sales of SaaS, hardware and services
Led B2G across long RFI and RFQ cycles with governments and enterprises

Result: A global channel and a B2G pipeline, built for complex IIoT sold worldwide.

See more case studies

Tell me where revenue stalled. I'll tell you why.

A 15-minute call, no pitch. You will leave with at least one concrete thing to fix, whether or not we work together.

Book a 15-Minute Call